Brand & Visual Identity Design
Creative brand development that helps organisations establish a coherent and recognisable visual identity.
A visual identity is not a logo — it is the whole set of decisions that make an organisation recognisable and consistent wherever it appears. We develop those decisions, and then document them so they hold up as an organisation grows and more people apply them.
Overview
We work from positioning to application. That means understanding what the organisation does, who it speaks to and how it wants to be understood — then developing a visual system that expresses it: logo, typography, colour, imagery direction, layout principles and the rules that govern how they work together.
The outcome is a documented identity that other people can apply correctly, together with the core collateral needed to put it into use. Where an organisation already has an identity, we review and refine it rather than replacing what is working.
Key Capabilities
Brand direction
Establishing positioning, personality and the impression the identity is required to create.
Visual identity
Developing a coherent visual system across mark, typography, colour, imagery and layout.
Logo development
Designing or refining the primary mark and its variants for real-world use across sizes and settings.
Typography
Selecting and structuring typefaces into a hierarchy that works across print and digital.
Colour systems
Building a colour palette with defined roles, proportions and accessible contrast.
Brand guidelines
Documenting how the identity is applied, with clear rules and worked examples.
Marketing collateral
Applying the identity to the core materials the organisation needs first.
How We Work
-
Discovery
We establish what the organisation does, who it addresses, how it is currently perceived and what the identity needs to change.
-
Direction
Visual territories are developed and presented with their reasoning, narrowing to a single agreed direction.
-
Development
The chosen direction is built out into a complete system: mark, type, colour, imagery and layout principles.
-
Documentation and application
The identity is documented in guidelines and applied to the priority collateral so it can be used immediately.
Deliverables
- Brand direction and positioning summary
- Primary logo with approved variants and usage rules
- Typographic system and hierarchy
- Colour palette with defined roles and usage proportions
- Imagery and art direction guidance
- Brand guidelines document
- Core marketing collateral applying the identity
What You Gain
Immediate recognisability
A consistent presence across every material and channel.
Usable by others
Guidelines clear enough for internal teams and suppliers to apply correctly.
Practical from the start
Core collateral delivered alongside the system, not months later.
Aligned with the wider work
Identity developed by the same team handling communications and, where relevant, interiors.
Frequently Asked Questions
Yes. Where an identity has recognition and equity, we typically review and refine it — resolving inconsistencies and documenting it properly rather than starting again.
Guidelines cover logo usage and variants, typography, colour, imagery direction, layout principles and worked examples showing correct and incorrect application.
Related Services
Public Relations Management
Strategic public relations services designed to strengthen communication, visibility, reputation and relationships with relevant audiences.
View Service
Strategic Communications & Media Relations
Strategic communication support that helps organisations communicate their ideas, achievements and messages clearly across relevant channels.
View Service
Project Management Services
Professional project planning, coordination and delivery support designed to bring structure, accountability and clarity to complex projects.
View ServiceDiscuss this service with our team
Tell us about your project and we will explain how this service would apply in practice.